The popularity of JUUL among youth has also recently been reported in news media. JUUL’s manufacturer claims “JUUL is for adult smokers seeking a satisfying alternative to cigarettes.” However, a recent survey reported 8% of Americans aged 15 to 24 years used JUUL in the 30 days before the survey. Third, JUUL offers a wide array of flavor options.
Second, nicotine delivery via JUUL is effective it is sufficiently high to warrant concern about development of nicotine addiction. Compared with traditional cigarette appearance, USB-like appearance has less of a negative perceived social image in public locations. First, JUUL’s appearance is similar to a universal serial bus (USB), which makes it easy to carry and hide as a portable device. JUUL’s popularity is due to several characteristics. JUUL, the most popular e-cigarette brand in the United States, currently holds 71% of the market share, according to data from Wells Fargo in July 2018.
